Radio Advertising

Rate Card - Mid-Atlantic region

effective Dec. 1, 2011

** Our radio program is broadcast six days a week in an area of more than 3 million listeners and more than 80,000 farming operations.

• All radio spots are 30-seconds in length on commercial radio stations

• "Underwriting spots" for non-commercial and public radio stations are 15-seconds in length (as required by FCC)

• Our program is currently broadcast on 22 affiliated radio stations (many stations air it twice a day). This means sponsorship rates can run as little as $5.00 per station per day. 

• Minimum commercial run is four days

• Significant discount for annual sponsorships (call us for details - 540-363-3938)

• See additional advertising notes below

“Non-profit Event” rate for non-commercial farm shows, livestock sales, educational exhibitions, field days, etc. (This rate available only for non-commercial, farm-oriented “events”)
Option #1 * Sponsor three programs per week for 2 weeks $437.00 total price	Option #2 * Sponsor two programs per week for 4 weeks $627.00 total price	Option #3 * Sponsor four programs per week for 4 weeks $1,012.00 total price

 

Notes:

• Free copy writing and studio production services are included for radio commercials

• Include a banner ad on our web site for only $140.00 additional per month. Includes front page, news page, and weather page.

• Include a banner in our weekly e-mail newsletter (currently more than 450 subscribers) for only $22.00 per week.

• We reserve the right to refuse commercials deemed by us as inappropriate for our program or for a family-oriented listening audience