Ag industry gets involved with NIL for college football players
Source: Iowa Pork Producers Association news release
Clive, Iowa - The Iowa Pork Producers Association is partnering with four Iowa State University football players to promote the pork industry. Through an NIL (name, image, likeness) deal, Cyclones Myles Purchase, Tyler Moore, Tommy Hamann, and Caleb Bacon are leading the new "Purchase Moore Hamann Bacon" marketing campaign. The goal is obviously to push Iowans to buy pork products. More specifically, they want you to purchase more ham and bacon.
"After the 'Hamann Bacon' photo went viral on social media following the Cyclones' season opener, we knew we had to jump on this opportunity," said Trish Cook, president of the Iowa Pork Producers Association. "These four young men are not only great football players, they also have strong academic records, and great last names! We couldn't be more excited to work with them in this fun initiative to publicize Iowa pork."
The 15-second "Purchase Moore Hamann Bacon" video is available at this link.
October is National Pork Month, aka Porktober, and this promotion will be part of that monthlong celebration. The Iowa Pork Producers Association will run ads on social media featuring the four players surrounded by delicious Iowa pork and strategically using their names to encourage pork consumption.
In conjunction with the NIL partnership, the Iowa Pork Producers Association will donate $1,000 of pork to each player's food pantry of choice.
"Iowa pork producers and pig farmers care about their communities, and while this partnership is a fun way to promote our industry, it's also one way we can give back," Cook said. "Food insecurity remains an issue for many people and we're glad to partner with these Cyclone football players to help their local food pantries."
Myles Purchase, Tyler Moore, and Caleb Bacon were all named to the Academic All-Big 12 First Team in 2022. Tommy Hamann was named to the Big 12 Commissioner's Honor Roll in 2022.