Food retailers see hoarding . . . again

Source: Heartland Foods news release



According to one company in the Mid-Atlantic Region, it’s back: hoarding is happening again. With COVID-19 cases spiking in most states and a new flurry of lockdown restrictions being implemented, the shelves at supermarkets are emptying. Toilet paper, paper towels, bread, and MEAT are disappearing, forcing stores to reinstate purchase limits.




In many cases, consumers are changing their buying habits, turning to new, better, and more unique options:


  • Bulk buying is here to stay: Three in four shoppers (76%) now prefer to purchase larger formats of their preferred household brands.

  • Shoppers are buying more premium goods, treating themselves to better, healthier meals.

  • More Americans are buying frozen food, with a 48% increase since April, according to the American Frozen Food Institute.


Experiencing the Trends:


Heartland Foods, a Baltimore based bulk farm-fresh food supply company, says it is experiencing the trends first hand. Year-to-date sales are up almost 50% from last year--a direct result of consumer frustration with the disruptions and unfamiliarity of many products in supermarkets. In fact, Heartland has just seen its best October in history, bolstered by return sales.


The Mid-Atlantic’s leading in-home provider of all-natural meats, wild-caught seafood, organic vegetables, (and even brand groceries). Their sales model is ideal for the times: Heartland Foods stocks each family’s custom freezer with a six-month supply of food cutting down on multiple expensive trips to the supermarket, or weekly deliveries from meal prep services. That’s right, six months–which saves on both time and money. Customers customize their orders, and between steak, chicken, fish, seafood and more, the average cost works out to about $3-$8 per meal, less than the national average of $13. As to more shoppers looking for premium products, Heartland meticulously sources its food. It can tell you exactly how and where the meat was raised, what they were fed each day and the farmers personally and can ensure all food can be certified as locally farm-sourced, heritage breed (no genetic tampering), and humane animal handling.


Heartland Foods flash/quick freezes its products--making it fast and easy to defrost, cook and serve. The approach, combined with the shift in consumer behavior during the pandemic, has led to dramatic increases in business, including:


10x the volume of average customers per day.


At its peak in March, monthly sales were 4-times higher than pre-COVID sales.


Pre-existing customers increased their meal orders from 4-5 nights per week to 6-7 nights per week.


Average re-orders are up 20%.


Heartland also sees a 30% spike in freezer purchases – which it provides. Families are stocking up on frozen foods in preparation for colder weather, in addition to COVID-19 and the coming flu season.


Nearly 7,000 customers throughout the Mid-Atlantic.


Justin Freishtat, Vice President of Sales at Heartland Foods, says this uptick in business demonstrates the way COVID-19 has impacted grocery shopping behavior.


“COVID-19 has changed family culture when it comes to food,” says Justin “Families are reverting back to core values–people are eating out less, and staying home and eating around the dinner table more. We are proud to provide more families with locally sourced and truly organic food during these trying times.”

DRAFTJS_BLOCK_KEY:4tufkHeartland is known as the Mid-Atlantic’s leading in-home provider of all-natural meats, wild-caught seafood, organic vegetables, (and even brand groceries). Their sales model is ideal for the times: Heartland Foods stocks each family’s custom freezer with a six-month supply of food cutting down on multiple expensive trips to the supermarket, or weekly deliveries from meal prep services. That’s right, six months–which saves on both time and money. Customers customize their orders, and between steak, chicken, fish, seafood and more, the average cost works out to about $3-$8 per meal, less than the national average of $13. As to more shoppers looking for premium products, Heartland meticulously sources its food. It can tell you exactly how and where the meat was raised, what they were fed each day and the farmers personally and can ensure all food can be certified as locally farm-sourced, heritage breed (no genetic tampering), and humane animal handling.

Featured Posts
Follow Us
  • Facebook Classic
  • Twitter Classic
Recent Posts