Jimmy Dean adds plant-based breakfast sandwiches
Tyson Foods Inc. is adding breakfast sandwiches with soy-protein patties to its iconic Jimmy Dean sausage line.
Officials say this marks the first time an alternative protein product has been featured in the 52-year history of the Jimmy Dean brand.
"Plant-based foods are revolutionizing the way people eat across meal occasions, including breakfast," said Scott Glenn, senior director of marketing for the Jimmy Dean brand in a statement.
Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwiches feature a plant-based patty consisting of soy protein and egg whites. The patty is topped with American Cheese and eggs sandwiched between a croissant. Each sandwich provides 13 grams of protein.
Jimmy Dean Delights Plant-Based Patty & Frittata Sandwiches will combine a vegetable and grain plant-based patty made with soy protein, black beans, brown rice, quinoa and egg white. The patty is layered with a spinach and egg white frittata and American cheese all inside a whole wheat English muffin. Each sandwich contains 280 calories and 15 grams of protein.
"As the protein breakfast leader, expanding our portfolio to provide people with alternative choices was critical. We also had to deliver the same signature flavor and quality people expect from the Jimmy Dean brand with our new sandwiches, and we're excited for both our lifelong and new fans to try them," Glenn said in the statement.
Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwiches are now available in a 12-count package at Sam's Club stores nationwide. Jimmy Dean Delights Plant-Based Patty & Frittata Sandwiches will launch later this spring.
Tyson Foods debuted its Raised & Rooted brand of plant-based meat alternatives in the U.S. in June 2019. The product line features nuggets, spicy nuggets and whole grain tenders.