RFD-TV expands news line-up for ag producers

Source: RFD-TV news release

NASHVILLE, TN ​- RFD-TV is expanding its daily news lineup to deliver even more essential coverage to the communities that feed America. Starting this spring, the network is reinforcing its mission to serve farmers, ranchers, and rural families -- delivering timely commodity market updates, expert market perspectives and analysis, and authentic reporting straight from the field.

With daily market reports, real-time commodity updates, and in-depth stories on rural issues, RFD-TV ensures that the voices and needs of rural America are prioritized. Image credit - RFD-TV

​RFD-TV ​i​s the go-to source for real-time agricultural news, commodity data, and rural policy developments. At the heart of this expanded effort are three cornerstone programs: The Cow Guy Close, Market Day Report, and Rural Evening News. Together, they form the foundation of RFD-TV's commitment to deliver information rural producers can count on--nationwide.

Prompted by strong viewer demand, "Cow Guy Close," hosted by market specialist Scott Shellady, now airs as a full hour from 1:30 to 2:30 PM ET, providing expert commentary and sharp economic insights on market-close activity tailored to the rural economy. "Market Day Report" has broadened its coverage with featured segments such as "Rural Health Matters" and "FFA Today", recognizing that strong rural economies depend on healthy communities and educated leaders. Additionally, "Rural Evening News" expands to Monday through Friday at 7:00 pm ET, giving viewers a consistent, comprehensive wrap-up of the day's agricultural headlines.

"RFD-TV is proud to be the top news destination for America's farmers and ranchers--and we take that role seriously," said Raquel Gottsch Koehler, Chief Marketing and Creative Officer of Rural Media Group. "By expanding our news offerings, we're providing even more of the trusted reporting our audience relies on to make critical business decisions every day."

RFD-TV's news programming is purpose-built for the farming and ranching community. With daily market reports, real-time commodity updates, and in-depth stories on rural issues, RFD-TV ensures that the voices and needs of rural America are prioritized. It's trusted news created by and for the people who grow our food, raise our livestock, and keep the country running.

As growers and producers navigate increasingly complex markets, changing weather patterns, and evolving policies, RFD-TV's expanded news offering provides the clarity and consistency they need to make smart, timely decisions.

Featured Programming Highlights:

Cow Guy Close (Weekdays, 1:30-2:30 PM ET)

Hosted by Scott Shellady, known as the "Cow Guy," this market-focused hour digs into the day's commodity market close, providing insight on ag-sector trends and expert financial analysis tailored specifically to the rural economy. It's a must-watch for anyone navigating today's volatile market landscape.

Market Day Report (Weekdays at 9:00 AM ET)

RFD-TV's signature four and a half hour show is the only live news program in America delivering real-time, ag-focused coverage built for farmers, ranchers, and rural communities. Whether it's live commodity prices, policy shifts in Washington, or weather that matters in the field, Market Day Report connects the dots each weekday--showing how the news hits home on the farm, in the pasture, and across the countryside.

Rural Evening News (Weeknights at 7pm ET)

This show delivers a daily digest of the top stories from across the country. From equipment innovations and rural policy developments to features on farm families across America, it's the evening broadcast that goes beyond the markets--spotlighting the people, issues and organizations shaping rural life.

With a reach of over 50 million households via RFD-TV, RFD-TV Now, and Rural Radio on SiriusXM 147, RFD-TV continues to lead as the most comprehensive and trusted voice in rural media. This expansion is part of a broader strategy to elevate rural news, launch new original programming, and ensure the stories of rural America are heard and respected nationwide.