About one‑third of all watermelons eaten in the United States are imported

by Jeff Ishee

August 17, 2026 - Watermelon imports continue to rise as U.S. demand outpaces domestic production. Mexico remains the dominant supplier, providing roughly 80% of U.S. import volume because of its proximity and year-round output. Guatemala and Honduras are the fastest‑growing sources, expanding shipments by several million dollars year over year as growers scale acreage and improve logistics.

• In 2025, the United States imported $453M of fresh watermelons.

• The main origins of watermelon imports were: Mexico ($347M), Guatemala ($76M), Honduras ($22.7M), Costa Rica ($4.55M), and Dominican Republic ($984k).

• USDA market reports and industry analyses consistently show imports supply roughly 30–35% of total U.S. watermelon consumption.

According to a recent Farm Bureau report, labor, input, and regulatory expenses have climbed sharply, making it harder for domestic produce growers to recover costs, invest in their operations, and keep up with consumer demand.

Watermelon imports continue to increase. Image credit: Mark Stebnicki

A study by The Economic Complexity Observatory found seasonal gaps in U.S. production—especially early spring—drive heavier import flows, with ports in Texas, Arizona, and Florida handling most entries. Recent USDA shipment reports show steady movement but lighter supplies during transitional periods, keeping markets firm.

Overall, imports are trending upward, driven by stable consumption, flat U.S. production, and strong regional supply chains.